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She Who Dares Wins
Poster for Freedom, a She Who Dares Wins original film

Independent film. Collective courage.

She Who Dares Wins
Productions.

Untold stories. Extraordinary women. We make films that move people — and invite bold brands to stand behind them.

30,000+

Women engaging with our brand

A community, not just an audience

Top 5%

An established podcast

Conversations that go deeper

100%

Our stories. Our IP.

Your brand. Part of the movement.

Community and podcast figures describe the wider She Who Dares Wins brand, not YouTube subscribers.

Not another sales video

Don’t interrupt the conversation. Become part of it.

People don’t connect with a sales pitch. They connect with someone who dared to do something different.

We find those women in our own community. Then we bring their untold stories to life through original documentaries, honest conversations and a growing YouTube series.

For brands, banks and organisations, this is a chance to stand for something bigger. Not a film made about you. A story your audience can believe in — with your brand standing behind it.

A different kind of partnership

Your brand. A bigger story.

For organisations who want more than a logo placement. Align with a movement that champions courage, possibility and women making their own way.

01

Stand behind a film

Support an original short documentary and the women at its heart. Associate your brand with stories of courage, resilience and real-world change.

02

Join the conversation

Sponsor the She Who Dares Wins podcast. Be present in thoughtful, long-form conversations with an established audience that chooses to listen.

03

Grow with a series

Partner with our YouTube storytelling. Create a continuing presence across connected episodes, rather than a single fleeting campaign.

We own the IP. You get the association.

Independent stories, made with integrity. We agree sponsorship visibility and touchpoints together — not a commissioned corporate film or a transfer of rights.

Let’s talk about your partnership

The bigger picture

The future isn’t just watched. It’s felt.

YouTube brings discovery and deeper storytelling together. Industry research points to why video-led conversations deserve a place in your brand strategy.

31%

YouTube leads podcast listening

Of weekly US podcast listeners aged 13+ named YouTube as their most-used podcast service, ahead of Spotify and Apple Podcasts.

Edison Research · October 2024 ↗

45%

Video makes the connection closer

Of US Gen Z monthly podcast listeners said they feel more connected to podcasters when watching video versions.

Edison Research / SSRS · 2024 ↗

98%

More likely to trust recommendations

Google/Ipsos research reported viewers were 98% more likely to trust YouTube creator recommendations than those on other social platforms.

Google / Ipsos · 2024 research ↗

Industry benchmarks, not She Who Dares Wins campaign results. Survey populations and markets differ; sponsorship does not guarantee reach, trust or commercial returns.

The women behind the lens

Two filmmakers. One shared belief.

The most powerful stories aren’t manufactured. They’re found — in women who dare to live differently.

Michelle Hands and Zoe East, co-owners of She Who Dares Wins Productions

Michelle Hands

Co-owner · Founder · Storyteller

Founder of She Who Dares Wins, podcast host and filmmaker. Seventeen years in construction shaped her belief that women’s stories deserve to be heard.

Zoe East

Co-owner · Award-winning filmmaker

Award-winning filmmaker bringing craft, curiosity and cinematic storytelling to the movement. Together, Zoe and Michelle turn lived experience into films that connect.

Make your next move

Let’s make waves. Together.

Have a brand with something to stand for? We’d love to hear it. Tell us what matters to your organisation and let’s explore the stories, women and opportunities you could stand behind — film, podcast or YouTube series.

Start the conversation